SMART BREVITY IS AN ANSWER
How to Write Emails that Get Read: An email writing workshop for non-writers
JOE D’ERAMO
The emails you send compete against hundreds of other messages for your recipient’s attention. How to Write Emails that Get Read: An email writing workshop for non-writers shares practices from Smart Brevity, to ensure more opens and responses.
The Bottom Line
Even messages people are looking for get missed. Writing e-mails that get seen and read is not about the quality of your writing. It’s about the quantity: More is less
The Big Picture
Joe D’Eramo, a copywriter and marketing/PR professional with more than 30 years experience, will demonstrate several more-with-less email techniques from Smart Brevity, the bestselling book by the founders of Politico and Axios
Non-writers, the folks who say “I suck at writing” can master these techniques. These techniques can be applied beyond emails to newsletters, web content, job description and any type of business communication
