Promotion: The “gold” of a podcast appearance
One thing you’ll learn in the in-person Be a Podcast Guest Star workshop with Steve Dubin of PR Works is that your podcast appearance creates two distinct opportunities:
The podcast will promote your appearance to their audience
You will now have a link to reinforce your expertise to your audience.
Why it matters, Part 1
If you have done your research and pitched the right podcast for your business, you now have a warm introduction via your appearance to potential prospects or people who might refer you. The podcast’s promotion of your appearance—before and after—should include your contact info so these folks can reach out to you.
Why it matters, Part 2
With your appearance on the podcast complete, you can now share with your audience via your website newsroom, newsletter and social media. You also have the benefit of hearing the entire appearance and you can select certain parts of the podcast where you shine. Each one of those nuggets can be a post, particularly if it’s a video podcast that appears on YouTube.
Why YouTube?
There’s a function that lets you share a video at the precise spot where you make your key point.
Of course, there’s always the chance the podcast host will share the raw footage. If you’re handy with editing software, you could create some snippets from the appearance and add to your newsroom and post to your social.Learn all this and more at the Be a Podcast Guest Star with Steve Dubin, an in-person live workshop tomorrow at 9am at the Plymouth Area Chamber of Commerce, 100 Armstrong Road, Suite 204, Plymouth, MA. Click the button below to register.
PR Works
STEVE DUBIN
Allow us to show you how it can work for you. Position your business as the “top of the mind” choice for customers, investors and business partners.
For more information on unleashing the power of the media for your company, contact Steve Dubin (781) 582-1061.