Wednesday, October 30, 2024

THE ART OF PACKAGING

CULTURAL CENTER OF CAPE COD

We all know what to expect when we go to an art gallery. Hushed rooms, white walls and careful lighting; the polite murmur of people sharing opinions. Written text is small and subtle, giving snippets of information without disturbing the eye. And, punctuating this serenity, unique pieces of art, carefully created and presented for our pleasure. But there are other “art galleries” with an altogether different atmosphere. Loud voices, louder music, bright lights, and large words. The art is everywhere, stacked up in quantity … on supermarket shelves.

When we’re grocery shopping, we rarely think much beyond the food we need to buy. But look past the hard sell and the production line surroundings and take a moment to do something different. Pause amongst the pickles, slow at the soups, or stop among the cereals and take a closer look. Suddenly, there’s a new world of imagination to behold! The art of packaging is creative and intriguing.

In a conventional art gallery, each artwork is uniquely created, drawing you in and sparking your emotions to tell you a story or take you on a journey. The artist works hard to convey feelings to the viewer. This gallery is perhaps no different, with each bottle, tin, and box trying to convey many of the same sensations, albeit with different objectives.

Look at them as objects of art. The materials are pleasing and familiar, their shapes sculpted in a multitude of satisfying forms. The typefaces are enticing and exotic, suggestive of another time or place. The drawings, paintings, and photographs take you further still – somewhere desirable or captivating. And an endless palette of colors and shades unite everything into a single work of art.

This is not to say supermarkets are somehow superseding the art gallery, or that packaging designers are replacing artists. Still, there’s no harm in enjoying all forms of artistic expression, even when we discover them in unlikely places. So next time you are grocery shopping, assume you’re in an art gallery and enjoy what you see for its own sake. Andy Warhol did.

 

A HIGHLIGHT

Sunday, August 23 at 3pm

Doug Ricciardi’s Jazz ‘Til Dawn

Featuring Mozelle Andrulot

This performance will be a tribute to the late Billie Holiday, also referred to as Lady Day. Local jazz vocalist Mozelle Andrulot inherited Billie’s passion and has expressed it in venues from London, England, to New York City. Join her for this tribute concert featuring Doug Ricciardi’s Jazz ‘til Dawn with percussionist Michael Dunford, pianist Fred Boyle, and bassist Doug Ricciardi.

7 tickets remaining, get yours now!

Socially Distanced – Mask Required

 

UPCOMING CONCERTS

Sunday, August 30 at 3 pm  Pianist Sergei Novikov, in Concert

Sunday, September 13 at 3 pm The Art Ensemble of Cape Cod

Sunday, September 20 at 3 pm Joe Mongelli and the Cape Jazz Crew

Sunday, September 27 at 3 pm The Clayton/Restaino Project

COMPLETE CALENDAR OF EVENTS